Of the many possibilities to bring in income as a yoga teacher, workshops are a great way to serve a portion of your current community and bring in new folks.
As you begin to think about building yoga workshops, survey your regular students about what aspects of yoga they want to learn more about. You can also observe how students respond to what you teach in your regular classes, what teachings most resonate, poses that seem to be a consistent sticking point, etc.
Knowing who your students are and offering workshops on topics your students are already craving is going to make marketing much easier than picking a random topic.
Workshops can target a specific population, like:
- Prenatal women
- Office workers
- Ages 55+
Take a few moments to jot down ideas of what population(s) you might target your workshop for. Next, brainstorm a list of workshop ideas. Your list could include ideas like:
Yoga for Athletes
- Mobility and stability for athletes
- Stress relief for athletes
- Focus and presence for athletic events
- Mobility for 55+
- Morning yoga
- Chair yoga
Now, set up what times and dates could work for you. Do you want to offer your workshop on a weekend? Or over a few consecutive weeknights? When would be the best time for your target population to attend your workshop?
Once you have your list of ideas, whittle it down to your top two or three ideas. What steps do you need to take to make this workshop happen? When can you accomplish these steps?
This brainstorm should get some creative juices flowing and send you on your way to your next (or first!) yoga workshop. Good luck!