For the last 10 years I have been putting together and selling out yoga retreats to some wonderful destinations worldwide. There are tons of beautiful centers that will cater exactly to what your needs are whether it be an adventure filled retreat or perhaps a more meditative quiet experience. Whichever you choose make sure to follow these steps for a successful and pleasant retreat for your guests and yourself.
Location location location! – choose a location that inspires you and that makes sense for your audience. Do you want to do it locally, perhaps in another state, or perhaps in a beautiful faraway location. Logistics will always be one of the main tasks in your retreat choosing as the further away you get the more involved you need to be with the students and issues like: travel visas, currency exchange, jetlag etc.
Theme: this is one of the most important things that will really attract your crowd. The more specific that you can target your audience the better results you will have. Which also brings the question what is your specialty?
Length of time: How long do you want your retreat to be? If you were taking your students and clients to a faraway place and I suggest anything from 5 to 7 days but if it’s close and easily accessible then maybe a weekend retreat will suffice. It also depends the amount of material that you would like to cover so make sure that you plan accordingly to your offerings.
Alone or with the co-teacher: Sometimes running a retreat by yourself might be a daunting experience. There are many details, a lot of logistics and you have to be not only the teacher but also take care of the students making sure they’re happy and satisfied. Plan accordingly so that you are well taken care of and not overworked.
Demographic: How many and what kind of people would you want to take on this retreat? Choosing your demographic is probably one of the most important aspects so that when you market and when you invite people you have a clear picture of who and how you will be catering to them. Can it be a woman’s retreat? Or perhaps a family retreat? Always the more clarity you have from the beginning the better.
Logistics: there is a lot of hidden back end work that no one really realizes when putting together a retreat. First of all the agreements with the retreat center need to be clarified from the beginning to see what services they offer, what is and is not included. Are you offering food is part of the package? How many meals are you responsible for supplying? Are you doing any adventures or activities outside the retreat center with your students? If so who will be providing the transportation?
Sales: after you have your content logistics, your demographic all set up, you need to sell your retreat. This is often missed part of the process. Make sure your marketing and collateral are congruent, you have your pricing set up, method of payment, as well as a clear and concise sales pitch.
Retreats can be a life-changing experience for many people, so make sure that you follow your check list and know that I am available for consulting or even putting the retreat together for you!
Enjoy your travels and bon voyage!