Offering online yoga classes requires online marketing strategies. Here are some practical ideas for you to employ as you educate your community about what you offer.
1. Invite your friends and family
If your family and friends are scattered all around the country, there has never been a better time than now to call them up and invite them to join your class. You can even customize classes to meet their specific needs. Chances are other people will need the same things.
2. Invite your neighbors, colleagues, and acquaintances
Utilize neighborhood listservs, Nextdoor, and community Facebook groups to let your immediate community know what you’re offering. This keeps things local in a time when our “community” seems to have lost its physical boundaries.
Similarly, if you have another job this may be the perfect opportunity to offer your colleagues yoga. You never know who might be looking for yoga until you extend the invitation and make the ask.
3. Create FB events
Make sure you keep your social media feeds up to date with your class offerings. Even though it will feel like you’re saying the same thing over and over again, people need to be constantly reminded. Since we’re all living online these days, information overload is a big deal and it can be hard to break through all the noise. FB events allow attendees to be reminded about your classes and offerings every time they log on, especially if you update the events frequently.
4. Create your own “flyers” through Canva
Utilize this graphic design software to create visual reminders that you can share all over social media. Canva allows you to create designs for specific channels so you can easily promote your online class schedule all over the internet. You can even create video overlays to present your online content professionally.
5. Update and invite your email list frequently
Despite all the hype around social media, email is still king when it comes to marketing. If you have an email list, make sure you are updating them frequently with your class schedule and offerings. Once a week is a good rule-of-thumb. Remember to focus on offering value and education and it won’t feel sales-y or inauthentic.
Yoga will be forever changed moving forward. Now is the time for independent yoga teachers to step up and become leaders in their own lives, careers, and communities. You can do this!
Photo credit: Andrew Neel on Unsplash